We're Guided by Six Rules that extend beyond profit alone.
These rules guide every decision we make as a company.
Rule #1
We are here to heal patients. Quickly. Everything else is secondary.
Rule #2
Being the best partner means more than just signing a contract. It is a commitment to the long-term success of our clients, respecting them, and looking out for their best interests before our own.
Rule #3
Hospitals should own their programs and we should give them the tools and expertise to do so.
Rule #4
We must ensure that each center is financially successful so we can continue to be clinically successful for each new generation that needs our care.
Rule #5
Perfection is a pursuit, not a destination. We constantly strive to improve our approach and our tools.
Rule #6
We will outwork everyone. We believe we should earn your business everyday. No hospital should be forced to continue a long relationship that is not bringing them value.
- Patient Care is everything
We are here to heal patients. Quickly. Everything else is secondary.
- Be the Best Partner
Being the best partner means more than just signing a contract. It is a commitment to the long-term success of our clients, respecting them, and looking out for their best interests before our own.
- Hospitals Should Control Their Own Destiny
Hospitals should own their programs and we should give them the tools and expertise to do so.
- We Must Do Well In Order to Do Good
We must ensure that each center is financially successful so we can continue to be clinically successful for each new generation that needs our care.
- Always Make It Better
Perfection is a pursuit, not a destination. We constantly strive to improve our approach and our tools.
- Grit
We will outwork everyone. We believe we should earn your business everyday. No hospital should be forced to continue a long relationship that is not bringing them value.
WCA didn't start in a boardroom. It started on an oil rig.
Our founder and CEO, Mike Comer, began his career as a commercial diver and diver medic on oil rigs before transitioning into hyperbaric medicine and hospital wound care operations. When a Sherman Oaks hospital needed help rebuilding their wound center from scratch after a management company left, he saw what was possible: better outcomes, lower costs, and a program back in the hands of the people who actually cared about the community it served.
That experience was the blueprint.
In 2002, he founded Wound Care Advantage on a simple premise: hospitals are capable of running their own wound centers. They just need the right support, tools, and people behind them. A partner working with their team, focused on their success. Not a vendor managing from a distance.
Twenty-four years later, that's still what we do.
