Effective August 1, 2026.
This page has two parts. Part 1, the Terms of Use, governs your use of thewca.com. Part 2, the Privacy Notice, describes how we handle information collected through it. Together they replace our previous combined Terms and Privacy Policy, last updated April 23, 2015.
On this page: Part 1 — Terms of Use • Part 2 — Privacy Notice • Quick answers: no medical advice, do not send health information, we do not sell your information, your privacy rights.
If you have a question about this page, email info@thewca.com. For a privacy request, email privacy@thewca.com.
This summary is provided for convenience only. It is not part of the Terms of Use or the Privacy Notice, and the full text below governs.
• This site is information, not medical advice. Nothing here is a substitute for a clinician's judgment, and reading it creates no provider-patient relationship. If it is an emergency, call 911.
• Do not send us health information. Our forms and email are not a secure or HIPAA-covered channel. Patients should contact the facility treating them.
• We do not sell or share your information. We run our own analytics on our own servers. No advertising pixels, no third-party trackers, no cross-site profiling.
• You have privacy rights. You can ask what we hold, correct it, get a copy, or have it deleted. Email privacy@thewca.com.
• Our services are governed elsewhere. If your organization is a customer, or you use Luvo, separate agreements apply and they control.
These Terms of Use (the "Terms") govern your access to and use of thewca.com and its subdomains and pages (the "Website"), operated by Wound Care Advantage, LLC, a California limited liability company ("WCA," "we," "us," or "our").
1.1 Your agreement. By accessing or using the Website, you agree to these Terms and to the Privacy Notice in Part 2. If you do not agree, do not use the Website.
1.2 What these Terms do not cover. These Terms apply only to the Website. They do not govern: Luvo, use of the Luvo platform, governed by the Luvo User Terms of Service, Acceptable Use Policy, and Privacy Policy; Customer relationships, services provided to hospitals, health systems, wound centers, and other organizations, governed by the applicable customer agreement and, where protected health information is involved, a business associate agreement (a "BAA"); Careers, job applications submitted through a third-party applicant tracking system and subject to that provider's terms and to our applicant privacy notice; and Third-party sites, websites and services operated by others, including those we link to. If these Terms conflict with a customer agreement, a BAA, or the Luvo terms, that other agreement controls as to its subject matter.
1.3 Changes to these Terms. We may revise these Terms. When we do, we will post the revised version here and update the effective date above. If a revision materially affects your rights, we will display a conspicuous notice on the Website for at least thirty days before it takes effect. Revisions apply prospectively only. Your continued use of the Website after a revision takes effect constitutes acceptance of it. We encourage you to review this page periodically.
2.1 Informational purposes only. The Website contains general information about wound care, hyperbaric oxygen therapy, clinical operations, regulatory compliance, and related topics. All of it is provided for general informational and educational purposes only. It is not medical advice, is not a substitute for professional clinical judgment, and must not be relied upon for the diagnosis or treatment of any condition.
2.2 No provider-patient relationship. Using the Website, reading its content, submitting a form, or communicating with us does not create a provider-patient relationship, a treatment relationship, or any professional or fiduciary duty between you and WCA. WCA does not practice medicine and does not provide clinical care to individuals.
2.3 Consult a qualified professional. Always seek the advice of a physician or other qualified health professional with any questions about a medical condition or treatment. Never disregard professional medical advice, or delay seeking it, because of something you read here.
2.4 Emergencies. If you believe you are experiencing a medical emergency, call 911 or your local emergency number immediately. Do not use the Website, a contact form, or email to seek urgent or emergency care.
2.5 Coding, billing, and compliance content. Content addressing coding, billing, documentation, Medicare or other payer requirements, and regulatory compliance reflects our understanding of the applicable rules as of the date of publication. These rules change frequently and are applied differently by different payers and contractors. Such content is general information. It is not a legal, coding, compliance, or reimbursement opinion, and it is not a representation or guarantee that any claim will be paid or that any practice will be found compliant. Each provider remains solely responsible for the accuracy and compliance of its own documentation, coding, and claims.
2.6 Third-party and guest content. The Website may include content authored by clinicians, partners, guest contributors, or other third parties. Views expressed in that content are the author's own and are not necessarily ours. We do not endorse, verify, or accept responsibility for third-party content.
3.1 This is not a channel for health information. Do not submit protected health information, patient identifiers, clinical records, images of wounds or patients, or any other individually identifiable health information through the Website — including through any contact form, comment field, chat feature, survey, or email address published here. The Website is a general marketing and informational site. Its forms and email channels are not encrypted end to end, are not designed to receive health information, and are not covered by any BAA.
3.2 Our HIPAA role. WCA acts as a business associate to certain hospitals, health systems, and other covered entities under separate BAAs. Those agreements govern our handling of protected health information received while providing services to those customers. They do not extend to information submitted through the Website, and the Website is not a HIPAA-regulated channel.
3.3 If you are a patient or family member. If you have a question about care, records, billing, or an appointment, contact the wound center, hospital, or clinician treating you. We cannot access patient records, schedule appointments, discuss a course of treatment, or answer questions about an individual's care, and we cannot forward such questions to a facility on your behalf.
3.4 Unsolicited submissions. If health information reaches us through the Website despite this section, we will handle it in accordance with applicable law and our internal procedures, and we may delete it. Submitting it creates no obligation on our part to retain, act on, or respond to it, and does not make WCA a business associate or covered entity with respect to it.
The Website is intended for adults, generally acting in a professional or organizational capacity. You must be at least 18 years old to use it or to submit information through it. The Website is not directed to children, and we do not knowingly collect personal information from anyone under 18. See Part 2, Section 11.
5.1 Limited license. Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access the Website and to view, download, and print its content for your own informational use or for the internal professional use of the organization you represent. You may share links to Website pages freely.
5.2 Reservation of rights. No other license or right is granted, and all rights not expressly granted are reserved. You may not use Website content for any commercial purpose, or in any product or service that competes with ours, without our prior written consent.
You may not, and may not permit or assist any other person to: use the Website in violation of any applicable law or regulation, including health information privacy, data protection, consumer protection, intellectual property, and export control laws; submit protected health information or other individually identifiable health information, as described in Section 3; scrape, crawl, spider, harvest, index, or otherwise extract data or content from the Website by automated means, except that general-purpose search engines may index the Website in accordance with our robots.txt file; use Website content to train, fine-tune, evaluate, or otherwise develop any machine learning or artificial intelligence model or system, or to build any dataset for that purpose, without our prior written consent; circumvent, disable, or interfere with any access control, rate limit, security feature, or usage restriction, or access any part of the Website you are not authorized to access; reverse engineer, decompile, or disassemble any part of the Website, or attempt to derive its source code, except where that restriction is unenforceable under applicable law; conduct any vulnerability scan, penetration test, load test, or similar assessment without our prior written authorization; introduce any virus, worm, malware, or other harmful code, or take any action that imposes an unreasonable load on our infrastructure or interferes with the operation or availability of the Website; impersonate any person or organization, misrepresent your affiliation, or provide false or misleading information; use any contact form, email address, or other channel here to transmit unsolicited commercial messages, spam, or solicitations; infringe or misappropriate any patent, copyright, trademark, trade secret, right of publicity, or other right of any person; post or transmit content that is unlawful, defamatory, harassing, abusive, threatening, obscene, or discriminatory; frame, mirror, or otherwise present the Website or its content as your own, or remove, obscure, or alter any copyright, trademark, or other proprietary notice; or use the Website to gather competitive intelligence for the purpose of building or marketing a competing product or service.
6.1 Reporting a security issue. If you believe you have identified a security vulnerability affecting the Website, please report it to security@thewca.com rather than testing or exploiting it. We will not pursue action against good-faith researchers who report promptly, avoid privacy violations and service disruption, and give us a reasonable opportunity to remediate before disclosure.
7.1 Scope. The Website offers features through which you may submit information or content — contact and inquiry forms, newsletter and event registration, surveys, educational program enrollment, any comment or discussion feature we enable, and interactive features such as our word game and short-form video content ("Submissions").
7.2 License to WCA. Except for information governed by Part 2 as personal information, and subject to Section 3, you grant WCA a non-exclusive, worldwide, royalty-free, fully paid, perpetual, irrevocable, sublicensable, and transferable license to host, store, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform, and publicly display your Submissions in connection with operating and promoting the Website and our business, in any media. You retain ownership of your Submissions.
7.3 Your representations. For each Submission, you represent and warrant that you own it or have all rights necessary to grant the license in Section 7.2; that it does not infringe or misappropriate any third party's rights; that it contains no protected health information or other individually identifiable health information; that it contains no confidential information of any person or organization, including your employer; and that it does not violate Section 6.
7.4 No confidentiality; no obligation to publish. Submissions are not confidential and are not subject to any obligation of secrecy on our part, except to the extent they constitute personal information governed by Part 2. We have no obligation to publish, retain, monitor, or respond to any Submission, and we may remove, edit, or refuse to publish any Submission at any time, for any reason, without notice.
7.5 Feedback. If you send us suggestions, ideas, or feedback about the Website or our services, we may use it for any purpose without restriction, attribution, or compensation, and you waive any claim to it. Please do not send us ideas you expect to be kept confidential or compensated for.
7.6 Games and entertainment features. Interactive entertainment features are provided for enjoyment only. Unless we state otherwise on a dedicated page with its own rules, they involve no prize, award, contest, or sweepstakes, create no obligation on our part, and may be modified, suspended, or discontinued at any time. Any contest, sweepstakes, or promotion we do run will be governed by separate official rules.
8.1 Ownership. The Website and its content — text, graphics, logos, images, video, audio, data compilations, software, and design — are owned by WCA or its licensors and are protected by copyright, trademark, and other intellectual property laws.
8.2 Trademarks. Wound Care Advantage™, WCA™, Luvo®, and our logos and other product and service names and slogans are trademarks of WCA. You may not use them without our prior written permission, except to refer accurately to WCA or its services in a way that does not suggest sponsorship or endorsement. Use of our marks in a co-branding arrangement requires a written agreement.
8.3 Third-party marks. Marks of other organizations appearing on the Website are the property of their owners. Their appearance implies no affiliation with or endorsement by those owners unless we state otherwise.
8.4 Copyright complaints. We respect the intellectual property rights of others. If you believe content here infringes your copyright, send a written notice to our designated agent containing: your physical or electronic signature; identification of the copyrighted work you claim has been infringed; identification of the material you claim is infringing, with enough information for us to locate it; your name, address, telephone number, and email address; a statement that you have a good faith belief the use is not authorized by the copyright owner, its agent, or the law; and a statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf. Designated agent: Copyright Agent, Wound Care Advantage, LLC, 38 East Montecito Ave., Suite 13, Sierra Madre, CA 91024, USA. Email: legal@thewca.com. Telephone: 1.888.484.3922. If we remove material in response to a notice, the person who submitted it may provide a counter-notification as permitted by 17 U.S.C. § 512(g). We may terminate access for repeat infringers.
9.1 Links. The Website links to websites, resources, and services operated by others, including partners, vendors, professional societies, and regulatory bodies. Those links are provided for convenience. We do not control those destinations, do not review or endorse their content, and are not responsible for them. Your use of them is at your own risk and subject to their terms and privacy practices, not ours.
9.2 Careers portal. Employment applications are handled through a third-party applicant tracking system. When you follow a careers link you leave the Website, and your use of that system is governed by its provider's terms and privacy notice together with our applicant privacy notice.
9.3 Social media. We maintain accounts on third-party social media platforms. Content you post there is governed by that platform's terms and privacy practices. We may repost or reference publicly available content that mentions us.
We may change, suspend, or discontinue the Website or any part of it at any time, with or without notice, and may impose limits on features or restrict access to parts of it. We do not undertake to keep the Website available at any particular time or to preserve any content or Submission.
The Website and all content and features on it are provided "as is" and "as available," without warranty of any kind. To the fullest extent permitted by law, WCA disclaims all warranties, express, implied, and statutory, including the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Without limiting the foregoing, we do not warrant that the Website will be uninterrupted, timely, secure, or error-free; that defects will be corrected; that the Website or its servers are free of viruses or other harmful components; or that Website content is accurate, complete, current, or suitable for any particular purpose. Content may become outdated, and we have no obligation to update it. Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.
To the fullest extent permitted by law, WCA and its members, managers, officers, employees, agents, and licensors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or relating to your use of or inability to use the Website, whether based in contract, tort, strict liability, or any other theory, and whether or not we have been advised of the possibility of such damages.
Our total aggregate liability arising out of or relating to the Website or these Terms will not exceed one hundred U.S. dollars ($100).
These limitations apply to your use of the Website only. They do not limit any liability arising under a customer agreement, a BAA, or the Luvo terms, each of which contains its own liability provisions.
Nothing here excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, fraudulent misrepresentation, gross negligence, willful misconduct, or death or personal injury caused by negligence. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.
You agree to defend, indemnify, and hold harmless WCA and its members, managers, officers, employees, and agents from and against any claim, demand, loss, liability, damage, cost, or expense, including reasonable attorneys' fees, arising out of or relating to your breach of these Terms, your Submissions, your violation of any law or any third party's rights, or your use of the Website. We may assume the exclusive defense and control of any matter subject to indemnification by you, at your expense, and you agree to cooperate with our defense.
We may suspend or terminate your access to the Website at any time, with or without notice, if we believe you have violated these Terms or if we consider it necessary to protect the Website, our users, or third parties. Sections 3, 7.2 through 7.5, 8, 11, 12, 13, 15, and 16 survive termination.
These Terms and any dispute arising out of or relating to them or to the Website are governed by the laws of the State of California, without regard to its conflict of laws principles. You and WCA consent to the exclusive jurisdiction and venue of the state and federal courts located in Los Angeles County, California, and waive any objection to that venue.
16.1 Entire agreement and precedence. These Terms, together with the Privacy Notice in Part 2, are the entire agreement between you and WCA regarding the Website and supersede all prior versions, including the combined Terms and Privacy Policy last updated April 23, 2015. Where a customer agreement, a BAA, or the Luvo terms applies, the order of precedence in Section 1.2 controls.
16.2 Severability and waiver. If any provision is held unenforceable, it will be limited or severed to the minimum extent necessary and the remaining provisions will remain in full force. Our failure to enforce any provision is not a waiver of it.
16.3 Assignment. You may not assign or transfer these Terms or any rights under them. We may assign them, in whole or in part, without restriction, including in connection with a merger, acquisition, reorganization, or sale of assets.
16.4 No third-party beneficiaries. These Terms confer no rights on any person other than you and WCA.
16.5 Force majeure. We are not liable for any delay or failure to perform resulting from causes beyond our reasonable control.
16.6 Notices and contact. Questions about these Terms may be sent to info@thewca.com. Legal notices must be sent to legal@thewca.com and to Wound Care Advantage, LLC, Attn: Legal, 38 East Montecito Ave., Suite 13, Sierra Madre, CA 91024, USA.
16.7 Accessibility. We aim to make the Website accessible to people with disabilities. If you encounter a barrier, email info@thewca.com and describe the issue so we can address it.
This Privacy Notice describes how Wound Care Advantage, LLC collects, uses, discloses, and retains information in connection with thewca.com, and the choices and rights available to you. Capitalized terms not defined here have the meanings given in Part 1.
1.1 What this notice covers. This notice applies to information collected through the Website and through related interactions such as inquiries you send us, newsletter subscriptions, event and educational program registrations, and our marketing activities.
1.2 What this notice does not cover. Protected health information, health information we receive as a business associate of a covered entity, is governed by HIPAA and the applicable BAA, not by this notice. To the extent of any conflict, HIPAA and the BAA control. As described in Part 1, Section 3, the Website is not a channel for health information. Luvo, the Luvo platform, is covered by the Luvo Privacy Policy. Job applicants, applications are handled through a third-party system and are covered by our applicant privacy notice, available on request. Third parties, websites, platforms, and services operated by others, including those we link to.
1.3 Our role. For information collected through the Website, WCA is the controller and, under the California Consumer Privacy Act as amended (the "CCPA"), the business. Wound Care Advantage, LLC is a United States company based in Sierra Madre, California, and the Website is operated from and hosted in the United States.
1.4 If you are a patient or family member. This Website is intended for healthcare organizations and professionals. If you are a patient or a patient's family member, please contact your treating facility rather than submitting information here. See Part 1, Section 3.3.
2.1 Information you provide. You may choose to provide information when you submit a form or otherwise contact us. Depending on the form, this may include your name, work email address, organization, job title or role, telephone number, and the content of the message you write. You may also provide information when you subscribe to a newsletter, register for an event, webinar, or educational program, request materials, participate in a survey, or comment on content where that feature is enabled. Providing information is voluntary. If you choose not to, you may not be able to use the feature that requests it, but you can still browse the Website.
2.2 Information collected automatically. When you visit the Website, certain information is collected automatically: Log data, our servers and hosting provider record the IP address, date and time of the request, pages and files requested, HTTP status and response size, referring page, and browser user-agent string. Device and browser information, browser type and version, operating system, device type, screen resolution, and language preference. Usage information, pages viewed, time spent, links and features interacted with, and the path taken through the Website, collected through our own analytics as described in Section 4. Approximate location, a general location — typically country, region, or city — derived from IP address. We do not collect precise geolocation from your device.
2.3 Information from other sources. We may receive business contact and organizational information from commercial data providers, industry associations, event organizers, partners, and referrals, and may combine it with information we already hold. We may also receive publicly available information, such as content you post on a social media platform that mentions us.
2.4 Information we ask you not to provide. We do not seek, and ask that you not submit through the Website, protected health information or other individually identifiable health information, Social Security or other government identification numbers, financial account or payment card numbers, precise geolocation, or information revealing racial or ethnic origin, religious beliefs, union membership, sexual orientation, or immigration status. If you submit such information anyway, we may delete it.
The categories below use the definitions in the CCPA. They exclude protected health information, which is governed by HIPAA and the applicable BAA. Unless stated otherwise, each category is used for the purposes in Section 5, disclosed only as described in Section 7, and retained as described in Section 8.
Identifiers. Name, work email address, work telephone number, IP address, and identifiers set by our own first-party analytics. From you, your browser and device, and business data providers.
Customer records information. Organization, job title or role, business mailing address. From you and business data providers. Used for responding to inquiries, marketing, and event administration.
Commercial information. Materials requested, events or programs registered for, subscription preferences, records of inquiries. From you and the Website. Used for service and content delivery, marketing, and analytics.
Internet or electronic network activity information. Log data, pages viewed, referring page, interaction and session data, browser and device information. From your browser and device and the Website. Used for Website operation, security, measurement, and improvement.
Geolocation data. Approximate location at country, region, or city level derived from IP address. No precise geolocation. Used for security, fraud prevention, and aggregate measurement of Website use.
Professional or employment-related information. Job title, role, practice or facility type, professional interests. From you and business data providers. Used for tailoring content and communications, and qualifying inquiries. Not used for any automated decision about you.
Audio, electronic, or visual information. The content of messages you send us, and any recording of a call or webinar where we have given notice and obtained any required consent. Used for responding to you, quality purposes where applicable, and program delivery.
Inferences. Inferences about professional interests, or about the products and content likely to be relevant to your organization. Used for marketing and content personalization at an organizational level. Not used for profiling that produces legal or similarly significant effects.
3.1 Sensitive personal information. We do not intentionally collect sensitive personal information as the CCPA defines it. We do not collect precise geolocation, government identifiers, financial account credentials, health or biometric information, genetic data, or information about racial or ethnic origin, religion, union membership, sexual orientation, or the contents of your private communications with others. Because we do not collect sensitive personal information for the purpose of inferring characteristics, and do not use or disclose it beyond the purposes the CCPA permits, the right to limit its use and disclosure does not attach. If you submit such information voluntarily in a message, we use it only to respond to you.
4.1 What we use. We use a small number of technologies that store or read information on your device: Strictly necessary and functional, cookies set by us or our hosting provider that are required for the Website to load correctly, keep forms working, remember display preferences, and protect against abusive traffic — the Website will not function properly without these. First-party analytics, we measure Website use with analytics software that we operate ourselves, on infrastructure we control. See Section 4.2.
4.2 Our analytics are self-hosted. Analytics data from the Website is collected and stored on a private instance of analytics software operated by WCA on its own infrastructure. Information about your visit — pages viewed, referring page, approximate location derived from IP address, browser and device characteristics, and interactions with page elements — is processed within that instance to help us understand and improve how the Website is used. This information is not transmitted to any third-party analytics provider, advertising network, data broker, or social media platform. No third party receives it, builds a profile from it, or uses it for its own purposes. It is not used to serve advertising to you here or anywhere else, and it is not combined with data from other websites to track you across the internet.
4.3 What we do not use. We do not use, on the Website: third-party advertising cookies or advertising identifiers; advertising, conversion, or retargeting pixels, including those offered by social media platforms and advertising networks; session replay, screen recording, keystroke logging, or mouse-movement recording tools; cross-context behavioral advertising, as the CCPA defines it; or technologies that disclose your personal information to a third party for that third party's own commercial purposes.
4.4 Your choices. You can block or delete cookies through your browser settings, and you can set most browsers to warn you before accepting one. Blocking strictly necessary cookies will prevent parts of the Website from working. You can also clear stored analytics identifiers by clearing your browser cookies for this site. If you enable the Do Not Track setting or send a recognized opt-out preference signal, our analytics software honors it and stops recording your visit, as described in Section 4.5.
4.5 Opt-out preference signals. Because we do not sell or share personal information and do not engage in cross-context behavioral advertising, there is no sale or sharing to opt out of. We nonetheless honor the Global Privacy Control and other recognized opt-out preference signals in respect of any technology to which they would apply, and treat such a signal as a request to disable non-essential measurement.
4.6 Embedded and linked third-party content. Some pages may include or link to content hosted by others, such as video, maps, or documents. Where content is embedded, the provider may receive your IP address and set its own cookies when the content loads. Where we link out rather than embed, nothing is transmitted until you follow the link. The provider's own privacy notice governs what it does with that information.
We use the information described above to: operate, maintain, secure, and improve the Website; respond to your inquiries and provide the information or materials you request; administer newsletters, events, webinars, and educational programs you register for; send you marketing communications about our services, content, and events, where you have asked to receive them or where otherwise permitted by law, always with the ability to opt out; understand how the Website is used, in aggregate, so we can improve its content and structure; detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful or prohibited activity, and protect the rights, property, and safety of WCA, our users, and others; maintain business records and comply with legal, regulatory, and contractual obligations; and establish, exercise, or defend legal claims. We will not use your information for a materially different, unrelated, or incompatible purpose without first providing notice.
5.1 No sale, no sharing, no automated decisions. We do not sell personal information, and we have not sold personal information in the preceding twelve months. We do not share personal information for cross-context behavioral advertising. We do not use automated decision-making technology to make decisions that produce legal or similarly significant effects concerning you.
You can opt out of marketing email at any time using the unsubscribe link in any marketing message, or by writing to privacy@thewca.com. We will honor the request promptly. We may still send you transactional or administrative messages, such as a reply to an inquiry you sent us or information about an event you registered for.
7.1 Service providers. We engage third parties to perform functions on our behalf so we can operate the Website and our business — website hosting and content delivery, email delivery, customer relationship management, event registration, and professional services. These providers may access personal information only to perform those functions for us. Our contracts with them require that they use the information solely for the business purposes we specify, that they not use it for their own purposes, that they not sell or share it, and that they protect it with appropriate safeguards. Where a provider would handle protected health information we require a business associate agreement with subcontractor flow-down; providers that support the Website do not receive protected health information.
7.2 Third-party services you choose to use. If you follow a link to a third-party service, such as the careers portal or a social media platform, information you provide there goes to that provider under its own terms, not ours.
7.3 Legal and safety disclosures. We may disclose personal information where we believe in good faith that doing so is necessary to: comply with applicable law, regulation, legal process, or an enforceable governmental request, including a subpoena, court order, or warrant; enforce these Terms, including investigating a potential violation; detect, prevent, or address fraud, security, or technical issues; or protect against harm to the rights, property, or safety of WCA, our users, or the public, as required or permitted by law. Where we receive a legal demand for your information, we will review it for validity and scope, will disclose no more than the demand requires, and where we are permitted to notify you and it is practicable to do so, we will.
7.4 Corporate transactions. If WCA is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its business or assets, personal information may be disclosed to advisors and to the counterparty as part of diligence, and may be transferred as part of the transaction. We will require that the recipient continue to handle it in a manner consistent with this notice, and will provide notice of any material change in how it is handled.
7.5 At your direction. We disclose information as you direct or consent.
We keep personal information only for as long as it is reasonably necessary for the purposes described in this notice. We do not retain it longer than is reasonably necessary and proportionate to those purposes. Rather than a fixed schedule, we determine how long to keep each category by applying the following criteria:
• Whether the purpose is still live. Information you provide for a specific purpose — an inquiry, a materials request, an event registration — is kept while that purpose is active and for a reasonable period afterward to allow for follow-up, then deleted.
• Whether a relationship is ongoing. Business contact information is kept while there is an active or reasonably prospective relationship with you or your organization, and is reviewed and removed when there is not.
• Whether you have asked us to stop. If you unsubscribe or ask us to delete your information, we act on the request. We keep a minimal suppression record indefinitely, because deleting it would cause us to contact you again.
• Whether a law, regulation, or contract requires it. Where a retention obligation applies — for example accounting and tax records, or continuing education attendance records — we keep the information for the period that obligation requires.
• Whether it is needed for a legal claim. Information relevant to an actual or reasonably anticipated claim, investigation, or dispute is kept until the matter and any applicable limitations period is resolved.
• Whether it is technical or security data. Server and security logs, and detailed analytics records, are kept only for the short period needed for troubleshooting, security monitoring, and measurement, and are then deleted or aggregated. Aggregate reports, which do not identify you, may be kept longer.
One period is fixed rather than criteria-based: we keep records of privacy rights requests and our responses for 24 months, because the CCPA regulations require it. When information is no longer needed under these criteria we delete it or de-identify it. Information subject to a litigation hold is retained until the hold is released.
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, and loss. These include encryption of Website traffic in transit, access controls and authentication for systems holding personal information, limiting access to personnel who need it, vendor diligence, logging and monitoring, and periodic review of our practices. No method of transmission over the internet or of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security, and information you transmit to us over the internet carries some inherent risk. If we become aware of a security incident affecting your personal information, we will notify you and any regulator as applicable law requires.
10.1 California. If you are a California resident, the CCPA gives you the right to: Know and access, request the categories and specific pieces of personal information we have collected about you, the categories of sources, our purposes for collecting it, and the categories of third parties to whom we disclose it — you may request information collected beyond the preceding twelve months, and we will provide it unless doing so is impossible or would involve disproportionate effort. Delete, request deletion of personal information we collected from you, subject to the exceptions the CCPA allows. Correct, request correction of inaccurate personal information we hold about you. Portability, receive a copy in a readily usable format where we hold it electronically. Opt out of sale or sharing, as stated in Section 5.1 we do not sell or share personal information, so there is nothing to opt out of — we will honor an opt-out request if that ever changes. Limit use of sensitive personal information, as described in Section 3.1 this right does not attach because of how we handle such information. Non-discrimination, we will not deny you goods or services, charge a different price, or provide a different level of quality because you exercised a privacy right, and we offer no financial incentive in exchange for personal information.
10.2 Other states. Residents of other states with comprehensive privacy laws may have similar rights, including access, correction, deletion, and portability, and a right to appeal a decision we make on a request. Where a state law applies to us and to you, we will honor the rights it provides. To appeal a decision, reply to our response or write to privacy@thewca.com with "Privacy Appeal" in the subject line. We will respond within the period the applicable law requires and will tell you how to contact the state attorney general if you remain dissatisfied.
10.3 How to submit a request. Email privacy@thewca.com, write to Wound Care Advantage, LLC, Attn: Privacy, 38 East Montecito Ave., Suite 13, Sierra Madre, CA 91024, USA, or call 1.888.484.3922. We will: acknowledge receipt within 10 business days and describe how we will process the request; respond substantively within 45 calendar days, or within 90 days where we notify you an extension is necessary and explain why; and tell you the reason if we decline all or part of a request, and how to appeal. There is no charge for a request unless it is manifestly unfounded or excessive, in which case we will tell you before proceeding.
10.4 Verification. We must verify your identity before acting on a request, so we do not disclose your information to someone else. We will ask for enough information to match you to the records we hold — typically the email address you used to contact us, together with details of the interaction. For a request to delete or to disclose specific pieces of information, we may ask for additional confirmation. Information provided for verification is used only for that purpose.
10.5 Authorized agents. You may use an authorized agent to submit a request. We will require written permission signed by you and may ask you to verify your own identity with us directly. An agent acting under a valid power of attorney need not provide separate written permission.
The Website is intended for adults and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has provided us with personal information, contact privacy@thewca.com and we will take steps to delete it.
We may update this notice as our practices, our services, or applicable law change. We will post the updated notice here and revise the effective date above. If a change materially affects how we handle your personal information, we will provide a more prominent notice, such as a banner on the Website. Prior versions are available on request.
For privacy questions or requests, or to reach the person responsible for privacy at WCA, email privacy@thewca.com or write to Wound Care Advantage, LLC, Attn: Privacy, 38 East Montecito Ave., Suite 13, Sierra Madre, CA 91024, USA. General inquiries: info@thewca.com. Legal notices: legal@thewca.com.
This document was last updated on August 1, 2026.
