Wound Care Articles and Insights
January 9, 2024

Stepping Boldly Into 2024: WCA’s Renewed Commitment to Our Mission and Six Rules

Mike Comer

As we step into 2024, we’re thrilled to unveil our brand-new website and reintroduce Our Mission along with the Six Rules We Live By. Our new and improved website is not just a facelift; it's a testament to our commitment to providing exceptional care and ensuring that our partners can easily access the support they need - when they need it. A new year and new website also brings a renewed allegiance to our mission of eliminating unnecessary amputations in our lifetime. We've been relentless in making this vision a reality over the last two decades, and we take pride at helping ensure every community can provide access to a sustainable, comprehensive wound center. 

For the last 20 years, WCA has been at the forefront of innovation and technology in the wound care industry. We’ve stayed ahead of the curb because we’ve always threaded our own path and embraced how technology can advance wound healing. This is what sets us apart, Wound Care Advantage leverages Luvo, the industry's most powerful business intelligence platform, to empower our partners. Luvo is not just a tool; it's a game-changer, providing actionable insights that drive better outcomes and lower costs.

At the heart of who WCA has been for the last two decades is our Six Rules. They guide every decision we make here at WCA, and we’re proud to reintroduce them. 

Rule #1: Patient Care. Patient care is everything. Everything we do at WCA is about improving outcomes for our patients. 

Rule #2: Autonomy. On your own but not alone. We empower our partners to make decisions with our unwavering support.

Rule #3: Sustainability. Ensuring every center stays open for patients today and 20 years from today.

Rule #4: Innovation. We push the boundaries of experience, technology, and devotion to build better solutions.

Rule #5: Transparency. Honesty and clarity are integral to maintaining a good relationship.

Rule #6: Grit. We will outwork everyone. Every day. Every time.

As we embark on this new year, WCA remains committed to being wound care mavericks and treading our own path. We look forward to continuing to push boundaries, embracing innovation, and staying true to the mission that fuels us. Let’s redefine the Wound Care industry together. If you share our values, let's have a conversation. 

How can WCA support you in 2024? Contact us at and let's make 2024 a year of unprecedented advancements in wound care, together.

About WoundTok

WoundTok puts the fun back in wound care education! We love wound care and believe learning about it should be fun. Join WoundTok and you will receive instant resources for your wound center, weekly education games, industry updates, and insights. Join our community of passionate wound care experts!

We Support
Wound Centers.

It's just that simple.